Navigate a whole world of PD

Professional Learning Maps is a comprehensive professional learning system that supports implementation, delivery and monitoring of personalized professional development for every educator.

PLM National Presence

Statewide adoption in Delaware, Mississippi, and New Mexico

20 states with district and school adoption

  • 87 districts
  • 266 schools

Leadership Team

Emily Lutrick
Emily Lutrick, Ed.D. CEO and Founder 214-801-7567 elutrick@amplify.com
About Emily

Emily Lutrick started her career with Amplify as an educational coach working with schools around the nation on data-use instructional practices. She facilitated professional learning opportunities for teachers, school administrators and state level education specialists. Lutrick transitioned to the role of professional development designer where she developed facilitation materials, instructional resources, and data use professional development materials. Upon her return to Amplify in 2013, Lutrick is now responsible for creating and leading the development of Amplify's newest professional development offering — Professional Learning Maps. Prior to her work at Amplify, Lutrick was a classroom teacher, district-level math instructional specialist, school-based administrator, and university instructor. Lutrick holds a B.S. and an M.Ed. from Austin College and an Ed.D. from Texas A&M University — Commerce.

Danielle Schurman
Danielle Schurman, M.Ed. Director of Client Solutions 773-485-1270 dschurman@amplify.com
About Danielle

Danielle Schurman began her career in urban education, where she developed a deep passion for increasing organizational capacity. Danielle now serves as the Director of Client Solutions for Professional Learning Maps, where she nurtures customer relationships — helping educators support students, one classroom at a time. Danielle received her masters in Instructional Leadership at the University of Illinois at Chicago. Data, research, education leadership, awesome educators and inspiring learning communities fuel her passion for PLM. On the streets of Chicago, you will often find Danielle adventuring with her kids or running miles of her own.

Christine Burke
Christine Burke Professional Development Design Manager
About Christine

Christine Burke implements the strategic design of Maps and ensures the delivery of content that is both conceptually precise and consistently engaging for Professional Learning Maps. She is a writer, editor, on-screen talent, voiceover artist, and all-around creative problem-solver. Christine began her career in education at Charlotte-Mecklenburg Schools in North Carolina. During her tenure, she crafted district-wide professional development on topics such as the identification of English Language Learners (ELLs); policies and equitable instructional support for limited English proficient students, students with disabilities, and students with Section 504 Plans; the purpose and implementation of accommodations; and necessary procedures to ensure valid and reliable results from local, state, and national assessments.

Jessica Graham
Jessica Graham Technical Lead
About Jessica

Jessica oversees technical decisions for PLM and leads the team in implementing product features. She holds a B.S. in Computer Science from North Carolina State University. During her 5+ years as a full-stack engineer with Amplify, she has contributed to several projects including the Offline Web Assessment platform, core business products for the Core Assessments Team, and shared services as part of the Shared Platform Group. Jessica lives in Durham, North Carolina.

Daniel J. Wilson
Daniel J. Wilson Product Designer
About Daniel

Daniel is responsible for the design of PLM, including the web-based app, print materials downloaded in the app, and sales and marketing materials. During his career in education, he has designed tools for early literacy intervention, Common Core visualization, science curriculum, and professional development. Daniel spends many of his days in Sketch, with occasional days spent in Atom writing front-end code. He lives in Philadelphia with his drums and camera.

Client Solutions

Kelly Campman
Kelly Campman, M.Ed. Education Sales Consultant 214-878-3349 kcampman@amplify.com
About Kelly

Kelly Campman joins Amplify Education and Professional Learning Maps as an Educational Sales Consultant following a 25 year career in public education. Kelly received a Bachelor's degree in Elementary Education from Oklahoma State University in 1990. She began her teaching career in Allen Independent School District in Allen, Texas at the elementary school level where she taught for 14 years as a fourth grade self-contained teacher, then as Intervention Specialist providing instructional intervention and support for at-risk students in reading and math. She also served as 504 Coordinator, Student Intervention Coordinator, and Assessment Coordinator. She completed her Masters in Educational Administration at Texas A&M — Commerce in 2003, then assumed the role of Assistant Principal for the next four years followed by seven years as Principal. During her administrative career, she lead multiple initiatives toward school improvement including Growth Mindset, Rachel’s Challenge, Lead4Ward, Learning Forward, November Learning, Professional Learning Communities, RtI, Positive Behavior Intervention Support, Makerspace, and recycling initiatives. Under her leadership, the campus successfully piloted the implementation of Lead4Ward Heat Maps as a method to analyze assessment data and also the Integrated Technology piece of Professional Learning Maps to enhance individualized professional development and implementation of technology in classrooms. She was also instrumental in future planning for the school district as a member of the District Technology Strategic Planning Committee, District Professional Development Action Committee, and the District Improvement and Planning Team.

Cassie Shuford
Cassie Shuford, M.Ed. Education Sales Consultant 404-242-4656 cshuford@amplify.com
About Cassie

Cassie is a former teacher in Georgia who has partnered extensively with school districts implementing technology project content for teachers, administrators, and parents.

Cassie has spent over 25 years of her career helping students and teachers.

Bob Grammar
Bob Grammar Senior Project Manager
About Bob

Bob is Senior Project Manager for Professional Learning Maps. In this role he supports the team in operational, financial, application QA and technical support functions. He started his career with Amplify leading the Delaware Data Coach Project, a statewide professional services initiative funded by Race to the Top, which helped teachers become more fluent in using data to inform their instructional practice.

Bob has 15 years’ experience in K – 12 education program management leadership roles, encompassing business operations, project management and finance, with Sylvan Learning, The Princeton Review, K12, Blackboard and Pearson. In these roles he helped build and scale K – 12 education programs on local, regional and national levels. Bob volunteers with Community One, a non-profit organization that gives professionals the opportunity to empower at-risk children by becoming career role models.

Coaches and Authors

All of our coaches and authors are former teachers and administrators. They understand the nature of leadership, adult learning, and the trajectory from traditional teaching to a truly standard-aligned, student-focused learning culture.

Alexa Spahr
Alexa Spahr
About Alexa

Alexa Spahr began her career as a public school teacher in 1998. She spent ten years as a classroom teacher before transitioning to central office as a curriculum specialist for another eight years. As an educational leader and curriculum writer, Alexa is known for her work as a staff developer, speaker, consultant, and assessment writer.

Alexandra Ludtke
Alexandra Ludtke
About Alexandra

Alexandra Ludtke holds a degree in Communication Studies, certification in Elementary Education, as well as a Masters in both Curriculum Instruction and School Administration. She has been working in education for 12 years with experiences ranging from para-educator to teacher, data coach, and school administration. She left the public school sector to make a larger impact on our youth and help foster an educational community where data drives instruction, ultimately saving literacy lives.

Jennifer Pustejovsky
Jennifer Pustejovsky
About Jennifer

Jennifer Pustejovsky has nearly 20 years of experience in education, beginning as an assistant teacher at a special education school in Queens, New York. Upon receiving her teaching certificate in English/Language Arts and Special Education in Texas, she taught for six years as a combined Special Education and Language Arts teacher for grades 9 – 12. She is currently an online English/Language Arts teacher for a local school district and is team leader for the economics and psychology courses for that same online program. Jennifer also teaches the English/Language Arts night school program at a local high school.

Jennifer also writes content for Professional Learning Maps, including the Family Engagement map. She also supported development for our Data Use, Technology Integration, and Leadership maps.

Michelle Cain
Michelle Cain
About Michelle

Michelle Cain received a Bachelor of Science in Early Childhood Education from Texas Tech University. She spent the next 15 years as a public school teacher in primary classrooms before transitioning to a position as a Math coach for a 2nd and 3rd grade campus.

As an educational leader, Michelle is experienced as a staff developer, speaker, coach, and assessment writer.

Maureen Richel
Maureen Richel, Ph.D.
About Maureen

Since June 2014, Dr. Maureen Richel has served as an Amplify Professional Services provider with a variety of projects including Core Knowledge Foundation Language Arts curriculum grades K – 5, Digital ELA for grades 6 – 8, Professional Learning Maps and College and Career Readiness.

Before joining Amplify, Dr. Richel retired from the Illinois State Board of Education’s Federal Grants and Programs Division, where she worked with Reading First, Title I/ARRA, Sig 1003g and Race to the Top grantees. She was a chief architect for Illinois Rising Star, an online continuous improvement planning tool for schools and districts. Dr. Richel currently shepherds the state education agencies in Alaska, Oregon, Washington and Wyoming with their SEA and LEA improvement planning processes. Maureen began her career in education in the southwest suburbs of Chicago, where she taught grades one, two, three, and five. She then assumed the role of a reading specialist/diagnostician, where she coordinated and oversaw a district team of literacy coaches who provided reading interventions for at-risk and struggling readers and writers, as well as the district ELL program. These opportunities prepared Dr. Richel for the role of a district ELA curriculum director. In 2005, she received a doctorate in curriculum and instruction from Loyola University with a concentration in literacy. Maureen has been a frequent presenter at state, local, and national conferences for phonemic awareness, writing, early literacy, and continuous LEA and SEA improvement processes.

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Lina Mai, M.S., M.A.
About Lina

Lina Mai serves as a Professional Development Designer and Instructional Coach for Amplify’s Professional Learning Maps. She creates interactive and scaffolded professional development offerings for schools around the country. She also coaches teachers in implementing data-driven and differentiated instruction in their classrooms. Lina is passionate about supporting educators with engaging and personalized PD.

Before joining Amplify, she worked as a middle and high school teacher and instructional coach for over a decade. Most recently, Lina was recognized as a thought leader in project-based and digital learning by the National Council for the Social Studies. She has frequently presented at local, state, and national conferences on using innovative methodologies for differentiating instruction to meet the needs of diverse learners. Lina received an M.S. in English Education through the NYC Teaching Fellows, a B.A. in English from Cornell University, and an M.A. in Journalism from U.C. Berkeley.

Courtney Halpin
Courtney Halpin
About Courtney

Courtney Halpin is an education coach that has been with Professional Learning Maps for three years. Courtney has focused her time with differentiation and coaches teachers on a weekly basis with their Professional Learning Maps. Prior to work with Professional Learning Maps, Courtney spent seven years in the classroom. She served on a committee to write math curriculum, worked on student intervention teams, mentored new teachers, and led professional development experiences surrounding technology. Courtney also received a Masters in Educational Leadership in 2012. Courtney lives in Allen, TX with her husband and two children, Dane and Brynlee.

Karen Venditti
Karen Venditti, Ph.D.
About Karen

Dr. Karen J. Venditti is currently an Associate Professor of Literacy and Director of Co-Teaching at St. Joseph’s College in Rensselaer, Indiana. Karen has been teaching literacy and language arts courses in higher education for over 16 years. She serves as an Amplify coach for both elementary and secondary literacy programs as Amplify continues to develop 1-1 digital curricula for both middle school and elementary students in the English language arts and reading. Dr. Venditti has collaborated extensively with in-service and new teachers as a certified Indiana Teacher Reading Academy trainer, state-certified mentor, IMAP portfolio trainer, and state-approved Response to Instruction trainer.

Prior to these roles, she taught at both the elementary and secondary levels in the Gary Community School Corporation in Gary, Indiana. Karen is a certified Reading Recovery teacher as well as a licensed K – 12 administrator and superintendent. She received her Ph.D. and B.A. from Purdue University and her MAT from Rhode Island College. To remain active with colleagues across the country, Dr. Venditti also serves on state and national committees for the International Reading Association, the Association of Teacher Educators, and the Indiana State Teachers Association. She has conducted presentations for these organizations and others at the state, national, and international levels.

Alyssa Whittle
Alyssa Whittle
About Alyssa

After earning a degree from Austin College, Alyssa Whittle began her career at a middle school in Texas, working in the capacity of teacher and athletic coach. She holds certifications in both mathematics and science from the State Board of Education. During her tenure in middle school education, Alyssa focused her passion on supporting at-risk students. She developed a Skills Academy to promote understanding and increase work production of grade-level mathematics skills that improved the state-standard testing scores. When not with her students, Alyssa enjoys time outdoors with her family, spending time boating, swimming, or playing sports.

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Ettie Howard
About Ettie

Ettie Howard delivers high quality professional services for schools and is responsible for customizing training services tailored to customer needs and ensuring user fidelity in product implementations. She is practiced in data analysis, particularly through our mCLASS products, and provides coaching services to all levels of school personnel using practical examples to ensure best practices. Her coaching sessions promote ease of assessment administration and the application of differentiated intervention practices.

Prior to working at Amplify, Howard served as a K – 2 teacher for 24 years in several public schools systems in Colorado and Texas. For 12 of those years, she taught multi-age groups using project-based learning and embedded assessment practices. She also worked as a classroom consultant and full-time technology instructor for the Allen, Texas-based U.S. Department of Education Technology Challenge Grant, which was provided to 50 low-performing Texas schools. Howard graduated with a B.S. from Austin College and is certified in Early Childhood and Elementary. Her graduate work appeared in the Alpha Phonics Dyslexia Training Program at Scottish Rite Hospital and has been incorporated in various courses concerning best practices in technology and assessment.

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